The Road Ahead
WE PUBLISHED the first issue of Corvette Magazine 23 years ago, and it was greeted with enthusiasm in the Corvette community. One common refrain was that there was finally a “Corvette magazine for adults”—a magazine that respected its readers enough to take the subject matter seriously.
Many of you have remained with us from that first issue, and our high renewal rate indicates you’re still enjoying CM. While the print-magazine industry has experienced a long, steady decline, and the other Corvette magazines have fallen by the wayside, we’re still going strong.
That said, we need to plan for the future. As you’re no doubt aware, the economy has experienced a great deal of upheaval in the years since the COVID pandemic. We’re burdened with significant cost increases, with no indication they will decline in the foreseeable future. Printing costs are up 27 percent, paper cost is up 45-50 percent, and our largest expense, postage and mailing, is up 52 percent, with another 9 percent increase in the proposal stage. While we’ve been able to offset some of these increases on our end—by consolidating offices, forgoing raises, and making other changes—it has become clear our current trajectory will be difficult to maintain in the long term. We need to take steps now to protect the future of CM.
With that in mind, we’re requesting your agreement to an increase in our subscription price. The proposed increase is $5.00 per year for subscribers in the U.S., and slightly higher for Canadian and other foreign subscribers. That’s an increase of just 42 cents per month, and it compares favorably with the current newsstand price of $8.99 (U.S.) and $9.99 (Canada) per copy.
Many other magazines have already instituted larger increases, either by raising the subscription price or delivering fewer copies for the same price, without any advance notice to subscribers. We don’t think it’s right to raise our price without bringing it to your attention and explaining why the increase is needed. We welcome your thoughts on the subject, both pro and con, at corvette@rossperiodicals.com.
Assuming this meets with general acceptance, the increase will take effect on August 5. Until then, you can renew or extend your subscription at the current price. For those of you in a current renewal stage, you can send us your renewal form with payment or renew online. If you don’t have a renewal pending, you can extend your subscription at the current price through our website at www.corvette-mag.com/renewearly.
We consider it a privilege to publish Corvette Magazine for your reading enjoyment, and we hope you’ll be with us for many years to come. We look forward to hearing from you.
Corvette Magazine subscription prices effective August 5, 2025
| U.S. | Canada | Other Foreign | |
|---|---|---|---|
| 1 Year | $28.00 | $38.00 | $48.00 |
| 2 Years | 49.00 | 66.00 | 85.00 |
| 3 Years | 68.00 | 92.00 | 120.00 |
All renewals placed before August 5 will be charged at the current, lower rate. Make early renewals by credit card at corvette-mag.com/renewearly or by check mailed to Corvette Magazine, P.O. Box 1529, Ross, CA 94957.
